Beyond Flooring: How Reade Palmer's Hero Flooring Redefines Industry Norms and Social Impact

Reade Palmer, the visionary behind Hero Flooring and a former world championship gold medalist rower, has always been adept at identifying gaps and offering innovative solutions. In 2014, he noticed a significant deficiency in the commercial floor covering industry: the lack of focus on enhancing the client experience. Armed with over two decades of experience, Palmer believed there was ample room for a fresh approach in an industry steeped in tradition. Thus, Hero Flooring was born, with a mission to revolutionize client satisfaction in a sector accustomed to one-size-fits-all solutions. One of their crowning achievements to date? Becoming an official partner of Nike Grind.

Since 2020, Hero Flooring has expanded its offerings to include five products, with a sixth in development, all crafted using the highly sought-after Nike Grind material. This unique recycled rubber, sourced from athletic shoes, forms the basis of Hero Flooring's high-performance rubber flooring line, available in roll, tile, and interlocking tile formats resembling visually striking terrazzo.

Securing a partnership with Nike Grind was no small feat. Palmer's persistence paid off as he pitched his vision of a comprehensive product portfolio featuring Hero Rubber + Nike Grind. The result? Five distinct collections—Original, Razzo, 3Force, Sole Cycle, and Dunk—each offering ergonomic, acoustic, safety, and easy-to-maintain qualities that cater to diverse market needs.

Beyond the allure of the Nike Grind material lies a deeper commitment to sustainability and social responsibility. Hero Flooring's collaboration with Nike Grind aligns with the latter's mission to promote a Zero Waste Future, utilizing recycled rubber alongside virgin rubber EPDM to produce clean, odor-free flooring solutions.

Palmer's dedication to innovation extends beyond product development. Hero Flooring's involvement in the Foster Love initiative underscores their commitment to giving back to the community, ensuring that children in the foster care system receive dignity and comfort during transitions.

Moreover, Hero Flooring stands out as the sole LGBTBE certified brand within the commercial flooring industry—a testament to Palmer's advocacy for inclusivity and diversity. For Palmer, this certification symbolizes not just personal growth but also the industry's evolving landscape toward greater acceptance and equality.

In essence, Hero Flooring's story is one of resilience, innovation, and social impact. As Palmer reflects on the journey, it's not just about breaking barriers—it's about how far the industry has progressed and the limitless potential for future advancement. Through Hero Flooring, Palmer is not only reshaping the commercial flooring landscape but also championing a more inclusive and sustainable future.