Fashion Meets Pokémon: Fendi's Year of the Dragon Collection Unleashed!

Italian fashion powerhouse Fendi is making waves with an electrifying collaboration set to celebrate the upcoming Year of the Dragon. Joining forces with Hiroshi Fujiwara's streetwear label Fragment and the iconic game franchise Pokémon, Fendi introduces the playful Fendi x Frgmt x Pokémon collection.

This vibrant collection boasts a fusion of bags, T-shirts, hoodies, and silk pajamas designed for both men and women, featuring beloved dragon-type Pokémon such as 'Dragonair,' 'Dratini,' and 'Dragonite.' The integration of these iconic characters onto Fendi's signature styles is nothing short of sensational.

The collection showcases Fendi's iconic bags like the Peekaboo and Baguette, as well as shopper totes and a camera case bag for men, where Pokémon characters seamlessly merge with Fendi's legendary FF logo print.

But it doesn't end there—this collaboration extends to small leather goods like wallets and cardholders, along with galvanized brass jewelry including earrings and rings. These pieces ingeniously combine the Maison's iconic FF logo with Pokémon's distinct signatures, such as 'Dratini,' 'Dragonair,' and the iconic 'Poké Ball,' reimagined as a soft chain bracelet and necklace.

Kim Jones, Fendi's artistic director of couture and womenswear, expressed admiration for Hiroshi Fujiwara's influence and the profound impact of Japan on his work. Jones credited Fujiwara as a significant influencer in Japanese club, youth fashion, and streetwear scenes.

Moreover, the collaboration extends beyond fashion into the virtual world of Pokémon Go. Beginning January 4, 2024, Pokémon GO Trainers will have the exciting opportunity to acquire digital avatar items inspired by the Year of the Dragon collaboration between Fendi, Fragment, and Pokémon.

Fashion enthusiasts and Pokémon fans alike can mark their calendars for this remarkable collection's release. The Fendi x Frgmt x Pokémon apparel and accessories collection will hit selected Fendi boutiques worldwide and fendi.com on January 4, 2024.