Hydration Meets Iconic Style: Gatorade and DJ Khaled Unveil Exclusive Capsule Collection

Gatorade is stepping into the world of personalized hydration with its first-ever iD capsule, and who better to kick off this iconic venture than DJ Khaled? The "Gatorade x DJ Khaled" line not only introduces a personalized Gx Bottle, towel, and Jordan Brand hoodie but also marks the launch of Gatorade's iD membership platform.

DJ Khaled, a long-time fan of Gatorade, brings his signature style to this exclusive collaboration. The Gx Bottle, adorned with vibrant Miami-inspired designs, pays homage to Khaled's hometown. The accompanying towel carries the imprint of Khaled's successful label, "We the Best," while the fleece pullover hoodie seamlessly blends the iconic brands of Gatorade, We The Best, and Jordan Brand.

Expressing his excitement, DJ Khaled stated, "I’ve loved Gatorade since I was a kid, and to this day, I have it in the studio with me to fuel my creativity. I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best, and Jordan Brand…we all icons, and this is just proof!"

The collaboration not only brings a stylish edge to hydration but also introduces Gatorade iD, a personalized membership platform. Anuj Bhasin, Gatorade Chief Brand Officer, emphasized the democratization of personalization, stating, "We are excited to bring a personalization capability that was once only available to pro athletes to every athlete worldwide. DJ Khaled sits at the intersection of sport, music, entertainment, and now, Gatorade culture. We’re extremely excited to partner with him on the launch of Gatorade iD."

This exclusive Gatorade iD capsule, created with DJ Khaled's iconic touch, is set to drop exclusively on Gatorade's official website starting Thursday, February 8, with a price tag of $140. Get ready to hydrate with style!