Pharrell Unveils Louis Vuitton's Bold New Sneaker Ahead of Paris Runway Show

As Pharrell Williams gears up for his fourth showcase as the creative force behind Louis Vuitton Men’s, anticipation is mounting for the brand’s upcoming runway presentation. Scheduled for January 21 at 6:30 PM CEST (12:30 PM EST) in Paris, the event promises a blend of innovation and homage to classic styles. While much attention has been focused on Louis Vuitton’s re-edition of its iconic Takashi Murakami collection, Pharrell is already turning heads with a preview of his latest design—the ButterSoft sneaker.

This fresh addition to the Louis Vuitton lineup is sparking nostalgia among Pharrell’s fans, who quickly drew parallels to his mid-2000s Ice Cream Boardflip sneakers. Others noted design similarities to the timeless Nike Cortez. Showcasing over 40 colorways on his Instagram account (@skateboard), Pharrell emphasized the sneaker's bold “LV” branding across the midfoot, hinting at its significance in the brand’s evolving aesthetic.

Details about the ButterSoft sneaker remain scarce, but its inclusion in the Fall/Winter 2025 runway collection seems all but certain. The silhouette is likely to hit shelves in the latter half of the year, promising to blend Pharrell’s streetwear sensibility with Louis Vuitton’s luxury craftsmanship. As the Paris show approaches, fans eagerly await additional reveals and the sneaker’s official debut, poised to leave a mark on both high fashion and sneaker culture.