The NFL Collaborates with Idris Elba and Plant Faced Clothing for Limited Capsule Collection
The success of the 2023 NFL London Games goes beyond the thrilling sports events; it extends to the flourishing partnerships with UK fashion brands that have launched sportswear collections in connection with the three-week extravaganza. Among the many launches, the most recent collaboration brings together Plant Faced Clothing and Idris Elba's 'Don't Stop Your Future,' an anti-knife crime campaign brand, to introduce new pieces to this exclusive collection.
This initiative is part of the NFL's grassroots merchandise program, Origins: An NFL Collection, which places a spotlight on London designers and the communities they champion. The limited-edition capsule release is a vibrant, unisex blend of jumpers, sweats, and shirts, exclusively available at Dukes Cupboard, a vintage streetwear store located in London's vibrant Soho district until the end of this weekend.
Idris Elba's 'Don't Stop Your Future' designs come in various colors, including black, cream, and forest green, adorned with multicolored lettering. On the other hand, Plant Faced Clothing offers shirts and hoodies in cream, black, and grey, featuring playful cartoon-style designs.
Both collections draw inspiration from the NFL's distinctive uniforms and iconography, which have significantly influenced street style in the UK.
What makes this collaboration even more special is that all the profits generated from these collections will be channeled towards relevant non-profit organizations supporting the cause. Charlie McEvoy, the founder of Plant Faced Clothing, emphasized their commitment to environmental preservation and ethical fashion. In collaboration with the NFL for Origins, their aim is to align their values and extend their message to a broader audience while creating unique and conscious fashion choices for individuals.
This limited capsule collection not only showcases the dynamic synergy between fashion and sports but also reflects the shared commitment to making a positive impact on the world.
