Tissot and NBA Extend Partnership with a Stunning New Timepiece

As January came to a close, Tissot and the NBA cemented their ongoing collaboration with a multi-year extension, ensuring the Swiss watchmaker remains a key partner across the NBA, WNBA, and NBA G League. To mark the occasion, Tissot has unveiled the NBA Supersport 2025 Special Edition, a watch that seamlessly blends the precision of Swiss craftsmanship with the energy of professional basketball.

Designed with the sport in mind, the 45mm timepiece boasts a black PVD-coated stainless steel case and a bezel inspired by the iconic 24-second shot clock. The dial features a subtle basketball dot pattern, gradually fading from dark gray to black to create an illusion of depth. Paying further homage to the game, its numeral indices resemble jersey numbers, while the NBA logo is prominently displayed. The strap, crafted from a mix of rubber, synthetic materials, and leather, echoes the texture of a basketball, complete with red and blue stitching for a striking finish. The caseback proudly showcases the NBA logo surrounded by the names of the league’s host cities, bringing an unmistakable connection to the game.

Precision is at the heart of this special edition, with a quartz chronograph movement ensuring exceptional accuracy for everyday use. Initially available in the U.S. and France, the watch will roll out to additional markets in March.

Beyond the timepiece, Tissot’s partnership renewal also introduces a revolutionary shot clock and timing system. Featuring a sleek, circular design influenced by Tissot’s watchmaking heritage, the new system incorporates full RGB LED strips for dynamic visuals, a green coaches’ challenge signal, and a more user-friendly interface. Constructed with a lightweight aluminum frame and modular components, the design simplifies installation and future upgrades. Fans can expect to see the cutting-edge shot clock in NBA arenas starting with the 2025-26 season, with WNBA venues following in 2026.

With this latest collaboration, Tissot continues to solidify its role as an essential part of the basketball experience, combining timekeeping excellence with the excitement of the game.