Apple has rolled out a fresh addition to its suite of apps, designed to streamline event planning and bring people together more seamlessly. The new app, Apple Invites, is now available, offering a dynamic way to create, manage, and share event invitations directly from an iPhone.

At its core, Apple Invites provides users with an intuitive platform to design customized event invitations. You can personalize them with your own images or choose from a curated selection that suits various occasions. Apple Intelligence takes personalization a step further, offering AI-generated images through Image Playground and AI-assisted writing tools to craft the perfect event details.

Beyond aesthetics, the app integrates practical features such as real-time weather updates and location details via Apple Maps, ensuring guests have all the information they need. Invitees can easily RSVP, see who else is attending, and contribute to the experience in meaningful ways. A standout feature allows attendees to upload photos and videos from the event into a shared album, creating a collective memory bank. Apple Music subscribers can even collaborate on event playlists, enhancing the social experience. However, there’s no current support for third-party music streaming services like Spotify.

Apple Invites is available exclusively to iCloud+ subscribers for creating invitations, though anyone can RSVP—regardless of whether they use an Apple device. While the app fills a clear need, it also enters a space previously dominated by third-party services, a move that may put pressure on independent developers offering similar tools.

Despite speculation about its release, Apple managed to keep much of the app under wraps, though early leaks hinted at its arrival. Now officially launched, Apple Invites is available for iPhone users on the App Store, though an iPad version remains absent for now. For those looking for a sleek, Apple-integrated way to plan gatherings, Invites could be a game-changer.