Google CEO Sundar Pichai has emphasized that 2025 will be a pivotal year for the company as it doubles down on its artificial intelligence (AI) initiatives. According to an internal strategy meeting held on December 18, where executives donned festive holiday sweaters, Pichai called for greater urgency and faster progress across the company.

“I think 2025 will be critical,” Pichai stated, highlighting the importance of responding quickly to the challenges and opportunities posed by the evolving tech landscape. “The stakes are high,” he added, underscoring the competitive environment in which tech giants are investing heavily in AI advancements.

One of Google’s main priorities will be the development and scaling of its AI-powered Gemini model. Pichai described Gemini as having gained “strong momentum” but acknowledged that the company still has work to do in order to establish itself as a leader in the field. “Scaling Gemini on the consumer side will be our biggest focus next year,” he said, signaling that the AI model will play a central role in Google’s strategy for 2025 and beyond.

As the race to dominate AI innovation continues, Google is gearing up to close the gap and solidify its leadership in the space.