Mercedes-Benz Drives into Esports: Continues Sponsorship of League of Legends Worlds 2023
In the dynamic world of esports, there are moments when the virtual and the real merge seamlessly. One such moment has arrived with the announcement of Mercedes-Benz's fourth consecutive sponsorship of the League of Legends World Championship, cementing its status as the official automotive partner of the event. This year, Mercedes-Benz is not just extending its partnership; it's revving up for a thrilling new campaign and offering unwavering support to both the event and its esports partner, T1.
Mercedes-Benz's enduring association with the League of Legends World Championship has proven to be a winning formula. This iconic German automaker has maintained its position as the official automotive partner for four consecutive years, marking its commitment to the esports community.
For the League of Legends World Championship 2023, Mercedes-Benz and Riot Games have joined forces to create a global campaign titled 'The Hunt For Glory.' This campaign places a special focus on the Worlds tournament itself and T1, a formidable World Championship competitor. As part of this campaign, fans of League of Legends will have the opportunity to engage in a digital scavenger hunt, promising excitement and intrigue for enthusiasts worldwide.
Mercedes-Benz's involvement in the world of esports extends beyond the realm of League of Legends. The brand is known for its long-standing collaborations with esports organizations such as T1 and leading esports brand Riot Games. Moreover, Mercedes-Benz has ventured into the competitive world of simulation racing with its own esports team, known as Mercedes AMG F1 Esports. This multifaceted approach reflects the company's dedication to supporting the diverse and ever-evolving landscape of esports. I’m
Mercedes-Benz's involvement in the League of Legends World Championship doesn't stop at global campaigns. The Korean branch of the company will collaborate closely with T1 to host fan activations and local events during the World Championship. This demonstrates their commitment to engaging with esports fans on a local level and fostering a sense of community.
The partnership between Mercedes-Benz and Riot Games is set to continue until at least 2025, promising more exciting moments for esports enthusiasts. As Britta Seeger, Member of the Board of Management at Mercedes-Benz Group AG, Marketing & Sales, notes, "The dynamic and innovative mindset of the esports community aligns seamlessly with our brand's dedication to pushing boundaries and pioneering cutting-edge technology." This partnership isn't just about branding; it's about creating memorable experiences for fans around the world.
Mercedes-Benz's continued sponsorship of the League of Legends World Championship is a testament to the automaker's commitment to the esports community. As they embark on a new campaign and deepen their collaboration with esports organizations like T1 and Riot Games, Mercedes-Benz showcases its dedication to innovation, community engagement, and creating unforgettable experiences for fans worldwide. In the ever-evolving world of esports, the roar of Mercedes-Benz engines is a sign that exciting adventures lie ahead.
