Celebrate the Holidays with NFL-Themed Fun on Roblox
This holiday season, NFL and Netflix are teaming up to bring winter-themed football events to Roblox, offering fans a chance to immerse themselves in festive fun. Inspired by the NFL Christmas Games streaming live on Netflix, the events are hosted in two popular Roblox experiences: NFL Universe Football and Netflix’s Nextworld.
Participants can dive into football-themed challenges and unlock exclusive rewards featuring the Christmas Day NFL teams—the Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers, and Houston Texans. Each platform has its unique way of celebrating the season.
NFL Universe Football is kicking off its holiday event on December 17. Players can join friends for scavenger hunts, craft festive items, and earn special NFL-themed cosmetics. This event promises a vibrant mix of collaboration and competition, offering fans new ways to enjoy their favorite sport.
Nextworld, Netflix’s dedicated Roblox experience, is launching an exclusive NFL-branded mini-game on December 19. Players can compete to unlock user-generated content (UGC) items tied to the NFL Christmas Games, bridging entertainment and sports in an exciting new way.
These events highlight the growing relationship between Roblox, the NFL, and Netflix. As Ed Kiang, VP of video gaming at the NFL, expressed, these experiences bring the spirit of the Christmas Day games to life in a fresh and engaging format. Harry Bienenstock of Voldex shared similar enthusiasm, noting the continued success of NFL Universe Football, which has seen remarkable growth since its rebranding.
Voldex, the creative team behind NFL Universe Football, acquired the game earlier this year, transforming it with NFL branding after its impressive popularity. With over 150 million visits in just six months, the game remains a top-grossing Roblox experience. This winter, the holiday-themed events promise to deepen fan engagement and spread festive cheer across the Roblox platform.
